Weather Means Business

Find out why 100% of executives say weather intelligence gives their business a competitive edge

Weather is an inescapable force in our lives. It shapes not only the daily experiences of people everywhere but also our businesses, making weather intelligence essential for both community and commerce. In the face of changing climate, its impact on businesses intensifies. Beyond severe weather, daily and seasonal weather patterns – both expected and unexpected – are affecting businesses significantly.

Cover of Weather Means Business research reportThe Weather Means Business report delves into the integrated results of qualitative and quantitative research of nearly 300 executives across the retail, CPG, pharmaceutical, insurance, and travel & tourism industries, representing functions within revenue & finance, operations, supply chain & logistics, labor & workforce management, marketing, customer experience, and innovation & product development.

Download the report today to discover:

  • The growing impact of weather across industries
  • How businesses currently use weather intelligence
  • Industry-specific weather intelligence challenges and future needs
  • The importance of a tailored weather strategy

Explore key insights below ↓

Sneak peek

Executives agree that weather intelligence is critical for enterprise-wide success. Download the report for a deeper dive on these findings and much more.

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say incorporating advanced weather analytics could enhance their ability to anticipate and respond to market fluctuations

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recognize weather insights as a powerful tool for driving revenue growth and reducing costs

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of pharma executives say that harnessing weather data can serve as a strategic advantage for their organization

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of travel & tourism executives – the highest share across all industries – believe that weather intelligence is valuable for their business

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of CPG executives will increase or continue their use of weather intelligence in the coming years

Every business and leader, regardless of industry or function, requires a weather strategy rooted in the most accurate and trusted data available. Add to that the power of AI to transform historical, current, and predictive weather data into meaningful information that enables businesses to make better-informed decisions. With 79% of executives contemplating integrating weather into their business strategy, act now or risk being outpaced by the competition.

 

All data sourced from the Weather Means Business report, October 2024, Magid for The Weather Company