Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Expand your digital presence, drive revenue, and engage with audiences on the go
Capture your growing mobile audience, by bringing breaking stories to users with the immediacy they expect, thanks to Max Mobile’s app, Map and Traffic SDKs, and a robust Alerting API engine.
Max Mobile app
Mobilize. Monetize. Engage. Connect your news brand with the growing mobile audience, delivering the weather news they want, the way they want it, in a format advertisers value.
Max Mobile is designed to be among the easiest-touse, most comprehensive local-weather apps in the industry.
Extend your brand reach
Create your own branded weather app to reach mobile users first with hyperlocal weather and traffic information throughout the day.
Drive mobile engagement
Engage users with configurable cards optimized for video and providing flexible ad size, placement, and display capacity.
Boost advertising revenue
Monetize user interactions through personalized mobile advertising tactics and innovative sponsorship experiences.
Improve user experience
Integrate accurate, updated weather data in an ad-free mobile interface, which includes features such as an industry-leading interactive map, 24-hour future radar, 15-day forecasts, 30-mile lightning alerts, and more.
Reach your viewers with a solution that helps increase mobile sessions by delivering hyperlocal, relevant weather information.
Download this app to see how Max Mobile helps real customers engage with their audience across devices.
Max Mobile SDKs
Inject your mobile app with a robust mapping experience, enabling users to pinpoint weather and alerts to their exact location.
Visualize Weather
Weather maps let users visualize alerts and track existing and forecasted weather events.
Easy to integrate
Our SDK kit enables developers to easily add our Swift and Objective C SDKs to their apps.
We’ll help you be a map expert
We’ll share our 15 years of experience presenting weather to mobile users in a simple but powerful way by sharing implementation examples.
Layers
Precipitation (radar), 24 Future, Precipitation & Clouds, Clouds (satellite), Temperature, Wind Speed, 24 Hour snowfall, Road Weather
Overlays (display on top of map)
Storms Tracks, Tropical Tracks, Lightning, Earthquakes
Alerts (shown as polygons)
Tornado/Severe, Tropical, Winter, Flood, Marine, Other
Map Types
Dark, Satellite, Light
Animations
- Precipitation (radar) – Past and Future
- Precipitation & Clouds – Past and Future
- Clouds (satellite) – Past and Future
- Temp – Past and Future
- Wind Speed – Past and Future
- 24 Hour snowfall – Past
- Road Weather – Past
Max Alert API
Add life-saving weather alerts to your existing apps to keep it top-of-mind.
Alerts add a personal and daily relevance to your app that keeps users engaged with your brand. Weather alerts are one of the highest regarded notification types because of the impact they can have on planning and preparedness.
Native notifications
Leverage the existing Apple (APNS) and Google (FCM) alerting systems. No installation of additional alerting systems required.
Alert moderation
The service includes logic to avoid over-alerting a particular end user in the event of multiple lightning strikes in the vicinity or cases where significant weather remains in that user’s area for a period of time.
Rich variety of notification types
- 166 NWS and Environment Canada Alert types
- Lightning alerts for approaching and close strikes
- Precipitation alerts including type, severity, arrival time, duration.
- Ad hoc alerts sent from a web UI to notify all users of events with broad relevance such as large weather system warnings that affect all users
Location-based notifications
Alerts can be pinpointed to multiple specific locations and provide local details. The service can also provide “follow me” functionality that alerts the user of local events as they move about the area.
Alert sound options
Alerts can be set as tones or voice messages. Users can select their preferences for how they receive this pertinent information
Frequently asked questions
Yes, Max Mobile allows you to bring breaking stories to mobile users at the touch of a button using Max Mobile’s robust alerting engine.
Max Mobile enables your talent to use their expertise to tell weather and traffic stories as only they can. Information is provided on a hyper-local scale, providing knowledge and perspective that national apps can’t match.
Max Mobile comes equipped with the ability to bring in multiple streams of content from your station, CMS, or weather team through other weather products such as Max Engage.
Yes, Max Mobile supports video pre-roll, native, or in-video advertising or through promotional or e-commerce messaging allowing for an increase in mobile ad revenue.
Max Mobile uses weather data from The Weather Company, the world’s most accurate weather forecaster overall, according to a 2017-2022 study from ForecastWatch: Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned by The Weather Company.
No, Max Mobile is integrated into your organization’s existing Max hardware footprint, requiring no additional hardware.
No, Max Mobile integrates with all the other Max components, leaving only one system to learn.
The Weather Company offers a complete white-labeled weather mobile app or you can use our Map SDK, Alert APIs and Data APIs to enable your own apps.
For linear TV product questions, call 978.983.6350, email [email protected] or submit a ticket via The Weather Community.
For digital/mobile product questions, email [email protected].
Let’s talk
To learn more about using Max Mobile to deliver compelling weather content for mobile audiences, contact our media experts today.
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