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Max Alert Live

Live weather updates at life-saving speed during severe weather events.

An attention-grabbing approach to severe weather alerting system

Using direct integration with the National Weather Service, Max Alert Live helps you get to air first during severe weather by automatically breaking down watch and warning data with county-by-county radar images and detailed information. Customize priorities, update frequencies, set audio notifications, and more to help create the best weather presentations in your market. Place the crawl, warning map, and map text anywhere on screen and brand it with your logo or sponsorship. Also manually send out non-weather alerts if desired.

Weather alerting software at life-saving speed

A real-time weather alert system leveraging cloud technology and Max workflows so you can be first to-air with live-saving information.

Benefits

Get to air first

Instantly display crucial information when severe weather strikes.

Reach all audiences

Provides English and/or Spanish information and simulcast on local networks or remotely via VPN.

Provide clear and concise information

Leverage flexible data display options and the available text-to-speech engine.

Publish non-weather alerts

Manually send out non-weather alerts and information if desired.

Key features

Remote accessibility with cloud interface

Meteorologists can log in from anywhere with an internet connection to view the current situation, choose trigger conditions, and control the video output.

Engaging graphics that reflect your brand

Match your current on-air look with modern, customizable graphics that dynamically adapt to the changing severe weather and convey the urgency of the emerging threat.

National Weather Service integration

Max Alert Live uses data from the National Weather Service to keep your audience informed with potentially life-saving information.

Greater control over your content and alerts

Severe weather warnings can be set to display automatically or manually depending on the severity level. Output can also be triggered locally when no internet is available.

Product showcase

Dynamic legend example

Vertical map layout example

Spanish language support

Ability to show hurricane track

Ability to zoom into DMA map

Success story

Prioritizing reliability to keep viewers connected and safe in critical moments

When WKRC in Cincinnati’s severe alerting system started having reliability issues–warnings that failed to trigger, garbled characters on the crawl–the search began for a better tool that could deliver real-time information and retain their audience’s trust.

Read case study

Frequently asked questions

What is Max Alert Live?

Max Alert Live is a broadcast tool that allows stations to send out live, severe or non-severe, weather alerts anywhere and at any time as long as there is an internet connection.

How do I issue a severe weather alert?

Max Alert Live will automatically trigger messages based on user-assigned criteria along the bottom of the screen, in correspondence with severe conditions. Depending on the severity, these warnings can be automated or displayed manually.

Can I use my own graphics for a severe weather alert?

Yes. Live severe weather warnings can be placed anywhere on your presentation and feature the use of preexisting graphics such as brand logos or customizable graphics that adapt to changing weather conditions.

What is the best weather service?

The live severe weather forecasts in Max Alert Live come from the National Weather Service. Additionally, The Weather Company is the world’s most accurate weather forecaster overall.¹

Does Max Alert Live use the cloud?

Yes. Max Alert Live’s command and control center is integrated into Max Cloud. This enables your station to send out a live severe weather alert from anywhere at any time, as long as there is an internet connection.