Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Premium Ad Formats
Reimagine your brand story with hyper-relevant, high-impact creative in deeply engaging environments across The Weather Channel and beyond.
Creative contextual advertising makes your message as influential as the weather
Whether you’re reminding people to hydrate during a heat wave, tempting them with a tropical escape from the snow, or warning about a flu spike nearby, the ability to identify and respond to someone’s unique circumstances in real time helps drive brand awareness in a meaningful way.
High-impact creative advertising solutions from The Weather Company’s Premium Ad Formats portfolio drive real-time brand awareness and purchase consideration through messages relevant to consumers’ experiences without relying on cookies or personal identifiers.
Sunny days ahead
Hyper-relevant weather creatives drive growth.
%
higher attention with integrated creatives, compared to an industry benchmark of global water brands1
x
higher CTR on Integrated Marquees than standard display benchmarks across all client campaigns2
x
higher CTR on Integrated Daily Details than standard display benchmarks across all client campaigns2
%
lift in-store visits with Dynamic Creative Adaptors among new customers for a QSR brand3
%
lift in purchase intent with Dynamic Creative Adaptors for a global water brand4
Premium advertising portfolio
Contextual, creative solutions for every business.
Integrated Marquees
Own the first impression during a critical daily habit:
- Increase engagement by integrating your brand into The Weather Channel home screen
- High-impact creative ad formats dynamically adapt your message based on consumers’ real-time weather and location data
- Available on The Weather Channel app and weather.com
Download ad specifications: mobile app | mobile web | desktop
Integrated Daily Details
Become part of their decision-making journey:
- Immerse your brand in the daily forecast pages on The Weather Channel app when consumers are planning ahead
- Contextual advertisements relevant to the native ad experience dynamically adapt your brand message based on consumers’ forecasted weather and location data
- Available on The Weather Channel app
Panoramic Banners
Optimize their device landscape:
- Adapt your brand message across mobile devices, sizes, and resolutions without sacrificing creative impact
- Responsive ad unit retains creative design and aspect ratio while adjusting to consumers’ screen size
- Available on The Weather Channel app
Dynamic Creative Adaptors
Broaden your presence:
- Reach your consumers where they are, without restrictions of walled gardens
- Deliver weather messages that match the current weather, time, location, and data indices, aligning your brand dynamically with their real-time experiences
- Available on The Weather Channel app, weather.com, and across the digital ecosystem
Connected TV (CTV) video
Meet viewers across CTV:
- Increase awareness and contextual alignment by integrating your video message across LG’s 30M addressable U.S. Smart TVs
- Viewable on the home screen when essential weather alerts are active in the local viewing area and on 100+ LG FAST channels and partner apps with Weather Targeting
- Available on LG CTV
The Creative Lab
Our expert designers and developers can create engaging, premium ads that bring your brand story to life. These dynamic ads are attention-grabbing with e-commerce links, videos, responsive designs, and interactive features. Deploy on The Weather Channel digital properties and across the online ecosystem.
Success story
EcoFlow powers proactive preparedness
The sustainable energy companion aligned messaging with forecasted severe weather to help consumers prepare for power outages, activating across The Weather Channel app and via The Trade Desk and Meta.
%
lift in brand awareness
X
ROI
McCormick builds brand excitement by spicing up its creative
The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill.
%
lift in unaided brand awareness
x
higher improvement in unaided brand awareness vs industry benchmark
e.l.f.’s glow storm campaign delivers thunderous results
The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.
%
lift in brand awareness among women age 25-43
%
lift in purchase intent through sunny day creative
Related resources
Let’s talk
What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.
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1 Adelaide, Q3 2023
2 Amplitude, Adobe, 2021 average
3 Foursquare Attribution Study 2021
4 Upwave, Q4 2021