VTV

Whether tempestuous winds threaten the shores of Phú Yên or a cool breeze is due to sweep through the central highlands of Tây Nguyên, Vietnamese citizens and tourists need to know the local forecast so they can adjust their plans accordingly.

In Vietnam, weather patterns can vary dramatically from region to region, which makes weather forecasting extremely challenging for Vietnam Television (VTV), Vietnam’s state broadcaster.

Viewers across the nation tune in to VTV to receive daily and weekly weather forecasts. Businesses also rely on the station to inform their decisions, and farmers use the reports to guide crop and livestock management.

Although the public heavily relies on VTV, the station must continue to differentiate itself from the competition with broadcasts that are as accurate, easy to understand, and engaging as possible.

With this goal in mind, VTV wanted a process for developing and customizing 3D graphics quicker and easier to help the station provide the latest, most accurate information.

Breezing through capability transformation

Working with business partner Tekcast, VTV upgraded its weather broadcasting capabilities by adding Max Weather, Max Studio, and LiveWire to its existing Max platform. These new solutions provide the station with a wide variety of creative capabilities for building on-screen graphics and better incorporating live weather data to its reports.

VTV introduced Max Studio into its broadcasting center and integrated the solution with data from the National Center for Hydro-Meteorological Forecasting (NCHMF) as well as near real-time weather data from Max Weather to boost forecast accuracy.

Max Studio enables meteorologists to update and edit the weathercast while they’re on the air by placing all the tools they need at the touchscreen or chroma key. The solution also provides VTV with a complete toolkit for producing engaging and informative weather reports.

LiveWire furnishes VTV with on-screen displays linked to automatic updates on severe weather events, helping the broadcaster keep the public up-to-date with important weather events.

Clear skies ahead

Equipped with a comprehensive suite of weather broadcasting solutions from The Weather Company, VTV has modernized the presentation of its weather reports and improved the accuracy and timeliness of broadcasts.

The production team now has access to a wide variety of high definition, two- dimensional and three-dimensional weather graphics, enabling the weather department to create varied, attractive and easy-to-understand graphics that make weather reports stand out.

VTV can also access near real-time data about weather events around the world, as well as integration with local weather data from NCHMF sources. This helps ensure that weather reports are highly accurate and timely. If a new weather system develops, even minutes before the station is scheduled to broadcast, VTV can easily adapt graphics and information to give viewers the latest news and help them stay safe.

If meteorologists suddenly receive an alert about extreme weather on the horizon, VTV can issue warnings to its viewers immediately by overlaying weather graphics and information on top of the current broadcast.

The result is a modernized look and feel for VTV’s weather reports and a platform designed to support the evolution of its programming for years to come.