Increasing engagement

In today’s environmentally-conscious world, Toyota came to The Weather Company looking to reach and engage auto-intenders. Since Toyota’s Prius Prime vehicle is more technologically advanced than your average car, Conversations technology provided a perfect vehicle to engage and educate this tech savvy audience.

The Weather Company and Toyota collaborated on the first cognitive ads for the auto industry with Conversations. AI was trained on Toyota’s product information and vehicle FAQ’s, and used natural language processing to enable 1:1 dialogue with users.

Toyota uses Conversations to interact with consumers

The Conversations solution engaged in real-time dialog, allowing consumers to interact with the Toyota Prius Prime in a brand new way, via dynamic ads across The Weather Channel app and website.

These great results also may help to inform Toyota’s overall planning and strategies—from product to supply chain management to marketing.

Impact

x

Google Rich Media Interaction Time Benchmark

%

increase in purchase consideration among males 35–49

%

higher engagement with audience-based location targeting than other audience-based campaign targeting used

K

total user Conversations

0

interactions per session for desktop web

Toyota logo

About Toyota Motor Corporation

Founded in 1977, Toyota Motor Corporation is a Japanese multinational automotive manufacturer. Their headquarters are in Toyota City, Aichi, Japan.

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