Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
Continue reading
Editor’s note: All data sourced from The Weather Company Entertainment Behavior Survey, January 2024
The entertainment industry is buzzing with anticipation this time of year, as cinema blockbusters and binge-worthy series hit the big screens and streaming platforms. But while studios and networks are busy promoting their latest and greatest, there’s an influential director getting rave reviews from marketers: Mother Nature.
Weather plays a starring role in our content consumption, from sunny days that lure us to the theater to stormy nights streaming a nostalgic film at home. This show-stopping link between weather and how we engage with media presents a unique opportunity for marketers seeking the spotlight.
The Weather Company helps brands tap into weather-driven strategies, so your campaigns are as irresistible as the aroma of fresh popcorn.
So grab your snacks, take your seat, and enjoy the show…
How to leverage weather data during “peak binge” season
Just as a director uses many techniques to create a cinematic masterpiece, savvy marketers can harness the power of accurate weather data1 to craft a seat-filling campaign full of offers consumers can’t refuse. Script your brand’s success story with Weather Targeting, which allows you to:
- Increase awareness through highly relevant, dynamic messaging
- Deepen the connection with content viewers by promoting brand products or services using Weather Targeting for OTT/CTV platforms
- Engage entertainment enthusiasts with contextual targeting solutions
- Foster brand loyalty in daily weather-influenced decision moments
Ready for your brand’s big break? With The Weather Company’s tailored solutions, your marketing may go from box-office snub to award-season darling.
Let’s talk
What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.
Contact usRelated resources
1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned by The Weather Company