When it comes to Halloween — the preparation and the main event — there’s one thing consumers experience collectively, and universally rely upon throughout their journey: the weather.

Pre-event: Connect with consumers using weather information to plan and make event decisions.

During the holiday: Build strong customer relationships through the transformative and enduring power of weather.

Don’t get caught in the cobwebs this year — check out our “Fright Forecast” to learn how consumers use weather information to stay informed, make predictions, and prepare to celebrate under the moon.

Download infographic if you dare

Infographic about the impact of weather on consumer decisions at Halloween.

With ad solutions from The Weather Company (and a wee bit of wizardry), you can reach consumers planning for Halloween at more than twice the scale of major weather and news competitors.3 When weather wields its magic wand this spooky season, The Weather Company can help you spellbind audiences.

Let’s talk

What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.

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View footnote details

1 Source: TWC Entertainment Behavior Survey, Jan 2024
2 Source:  ForecastWatch)
3 MRI-Simmons Catalyst 2024 Q3 Trending Topics Study
4 Source: Mintel Report Customs & Traditions US 2023
5 Source: Qlik, daily visits, average, 2000, 2021,2023
6 Lift(+27%) is Oct. 29th vs. average visits in the month of October
7 TWC Fall Outlook 2022
8 Source: MRI-Simmons Fall 2023 Doublebase / MRI-Summons Spring 2024 Doublebase
9 Mintel Reports Foodservice Alcohol Trends 2023
10 Source: GAM, 10/31/23