Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Consumers
The Weather Company, the world’s most accurate forecaster1, powers a portfolio of three consumer brands with weather insights and expertise that instill confidence in hundreds of millions of people2 to make better decisions.
With every consumer touchpoint we create, we make the predictable actionable. Transforming not just what the forecast is capable of but what you are capable of.
Delivering global value
Above and beyond superior accuracy, our consumer brands deliver value for consumers and advertisers. Today’s forecast is highly personalized, predictive, and actionable. It is the product of the collaboration between humans and machines, unearthing weather insights and content to help people live safer, healthier, and more conscientiously.
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The Weather Channel
Our flagship consumer brand is one of America’s most trusted3 and recognized. For decades, we’ve helped millions stay safe and prepared on weather.com and The Weather Channel app.
The latest release of The Weather Channel app puts the consumer at the heart of the experience. Stunning and smart, the new app learns what matters most to people and weaves data into stories rich with possibilities. Then, it goes beyond the forecast with tools to help them manage their wellbeing: allergies, flu risk, skin health, air quality, and more.
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The Weather Channel Premium
The Weather Channel Premium is designed by our experts for those who want the most comprehensive, dynamic, and precise weather experience available. With nearly one million subscribers, Premium has our most innovative features, like 72-hour future radar and extended hourly forecasts.
The Weather Channel Morning Brief
For those who seek an AM dose of weather in their email inbox, we provide Morning Brief. A weekday newsletter providing fun facts, stunning photos, top stories, and trivia from our award-winning editorial team.
Weather Underground
Weather Underground (WU) mobile app and website serves a passionate network of citizen meteorologists and weather enthusiasts connecting data from over 300,000 personal weather stations across the globe. The WU user experience is founded on “data as design,” a visualization that enables people to access weather data quickly and confidently. As the internet’s first online weather service (1993), WU believes that local, reliable weather data should be available for all people, everywhere.
Storm Radar
Storm Radar is for those who want to see the weather around them in high definition and make precise, short-term plans–down to the minute. This app features high contrast map layers, animating past and future radar, high-resolution maps, and zoom/pan capability, making it a best-in-class radar app.
Let’s talk
What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth for your business, contact our advertising experts today.
Contact UsMore industries we serve
1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned by The Weather Company
2 360M monthly active users based on the average of the total monthly (non-unique) users for Jan – June 2023 across The Weather Company digital properties and consumer products (weather.com, The Weather Channel app, Weather Underground app, wunderground.com, Storm iOS app, ) according to internal data
3 According to a Morning Consult Q1 2024 survey, The Weather Channel brand was the #13 most trusted brand in the U.S. The surveys were conducted from January 1, 2024 through March 31, 2024, among nationally representative samples of between 1,158 and 35,280 U.S. adults.